Dharma Jaya Strengthens Brand Awareness for Marketing Strategy

Perumda Dharma Jaya says the important key to marketing strategy is increasing brand awareness as one of the series of brand equity that is being developed.

Dharma Jaya's identity is attached to its commercial products

That is why, they are trying to improve both to strengthen the commercial business, thus their animal protein products are not only able to compete with similar products, but can also become top of mind of Jakarta residents.

Perumda Dharma Jaya President Director, Raditya Budiman said brand awareness is very important for implementing commercial business development. To improve it, there have been several steps being taken.

Preventing Inflation, Dharma Jaya Helps Fulfillment of Animal Food Products in Other Regions

The first step is to differentiate the packaging of assignment and commercial animal protein products. For commercial packaging, animal protein products are divided into three types, namely Djawara Meat for meat, Djawara Fish for fish, and Djawara Chicken for chicken.

By doing so, the product brand will get stronger because people are more familiar with Perumda Dharma Jaya as a supplier of animal protein products. It is not only known as a place for slaughtering cattle or selling meat.

"Hopefully, the public will be able to get to know Dharma Jaya through its commercial animal protein products. Dharma Jaya's identity is attached to its commercial products," he explained, Thursday (9/7).

Specifically for packaging, besides the logo being changed, the plastic packaging is also upgraded to truly food-grade material made from nylon. Dharma Jaya also replaces all product packaging machines. The product packaging process will use new machines from the Netherlands.

"We're very serious about this packaging. Because we are in the food industry, packaging is a very important factor," he explained.

The second step is Dharma Jaya will introduce commercial animal protein products to the public. One of them is by introducing a more informative product catalog, namely with photos accompanied by an explanation for each product.

According to him, the product catalog is not only devoted to companies or selling products in large quantities, but there are catalogs for retailers or frozen food entrepreneurs and special catalogs for resellers.

"Hopefully, the customer can know our commercial products and then buy them. In the catalog, it will contain the best-selling products and potential product trends, discounts, monthly promos, and certain events we will include. This catalog will be released no later than the end of August. It's 90 percent progress," he explained.

Lastly, the third step is to campaign branding via social media. Therefore, the company is serious about building social media by preparing well-conceptualized information content on commercial animal protein products.

"In the future, his party will prepare information series on Djawara Meat, Chicken, and Fish products. Thus, the information conveyed to the public becomes comprehensive," he explained.

It is hoped that companies can know tastes, thus they can be balanced by providing comprehensive information to the public.

Dharma Jaya can be familiar to the public in profile and products and can increase the competitiveness of commercial products. They are expected to know that superior animal protein products can be obtained through Dharma Jaya.

"The big hope is Dharma Jaya can be known as a BUMD providing animal protein. From the commercial side, we hope to gradually start to balance or exceed assignments, both in terms of getting to know the public about Dharma Jaya, including getting revenue which is our big goal," he finished.